VOICES ONLINE

CHALLENGE

∙ Fostering more empathetic, nuanced
and thoughtful online discourse.

 

∙ Creating tools for internet users to convey emotion and tone in their online communications, and space for them to share more authentically

and vulnerably.

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PROCESS

The first step was the design of a generative icon that reflects users’ complex, individual emotional profile. When shared, this icon can inform their publications with an added layer of emotional context. 

∙ Conducting audience research among my online community to understand the feelings they associate with sharing online.

∙ Translating them intuitively into expressive, colourful shapes, framed by the structure of

a dot matrix. 

∙ Combining these to create a visual depth that
represents the complex individual emotional profile of each user.

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The next step is the design and construction of an online space where users could practice using this visual language.

∙ Creating a series of prompts around the themes of privacy, community, and pressure in online spaces, that users would respond to using the personalised icons.

∙ Designing the platform and its function, iterating on the design of the layout and the interaction of the audience through prompts and responses.

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RESULT

∙ An interactive platform where the audience

is invited to respond to these prompts anonymously, identifying themselves only through their personal icon, representative

of their individual emotional context.

∙ A collective archive of testimonies, honest
and vulnerable experiences of being a human online.

∙ A training ground for the development of this
visual language into further integrations into social media and online publishing.

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GOALS

∙ Utilising generative design for
data visualisation

∙ Developing digital skills and tools

∙ Audience research and outreach

∙ Accessible, online, community oriented project

FICA

FESTIVAL INTERNATIONAL DU COURT AMOUREUX

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CHALLENGE

∙ Creating a distinctive visual identity and campaign for a fictional short film festival celebrating love stories

∙ Developing the branding on both digital

and physical fronts, creating a social media and online presence focusing on event promotion

and participation

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PROCESS

∙ Borrowing from the visual vocabulary of

the scientific and alchemical, heat maps
and brain scans evoking a sensory and physical
experience of emotion

∙ Creating a dynamic rhythmic motion, making these colours ebb and flow like a heartbeat,

or a dancing flame

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RESULT

∙ Development of a tagline and brand tone inspired by the flickering colours, the idea of “revealing your flame” connecting to the shared love stories at the heart of the festival.

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∙ Social media rollout inviting participants to take part in the event and send in their short films entries

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∙ Extending the Visual Identity to the design
of on-site elements and physical products, from
the printed communication and merchandise to the space’s decor and atmosphere.

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NLA

CHALLENGE

∙ Rebranding proposal for New London Architecture, a network focused on the evolving architectural landscape of London.

∙ Creating a more contemporary, modular logo
for the NLA

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original logo colourway

PROCESS

∙ Design based on the stages of growth in London’s landscape: the planning, the construction and its ever-present cranes,

and the juxtaposition of London’s signature skyscrapers.

∙ Keeping the previous identity’s distinctive colour, using it to accent and create a more dynamic logo

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RESULT

∙ A versatile visual identity that can communicate about the different stages of architecture that the NLA investigates, through a set of modular icons

MA VILLE ME RESSEMBLE 

CHALLENGE

∙ Poster commission by the french city of Fleury-Mérogis, for their annual International Women’s Day campaign

∙ Responding to this year’s theme: interrogating women’s place in the urban environment

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PROCESS

∙ Drawing the stencil-like shapes from the original campaign’s typeface to create a dynamic figure, the silhouette drawing the layout for the urban environment, a woman leaving her mark on the city

 

∙ Secondary concept of a woman navigating her way around a city, actively planning her path to be the most efficient,
but also the safest

∙ Emphasising the importance of women’s needs and safety being represented and kept in mind when planning and building the urban environment. We need “cities that look like us”

RESULT

∙ Rollout of the campaign, public display of the printed poster around the city of Fleury- Mérogis

∙ Selection of my poster to be the cover of the city’s local magazine for that month, to my great honour

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MENTAL HEALTH DAY

CHALLENGE

∙ Proposal of a design for a set of limited edition stamps, marking the occasion of International Mental Health Day

∙ Communicating and raising awareness about
the complex topic of mental health with care
and without stigma

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PROCESS

∙ Using abstract drawings as representations
of the complex notions of mental health, illustrating them intuitively, without drawing on negative preconceived images 

∙ Sourcing my sketchbooks for shapes and designs that I found particularly expressive, developing visual themes like jittering scribbles for anxiety,
or contrasts and colour switches for dissociative
disorders.

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RESULT

∙ Developing the print and packaging of the product

 

∙ Using the medium of stamps intended to travel,
to spread a message and promote awareness
of these issues

RORSCHACH

Personal visual exploration using the Rorschach test as inspiration for its organic shape generation and symbolic, interpretative nature. 

Pursuing this exploration into typography
and lettering design, and developing a limited
edition screenprint.

 
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A SMALL SAMPLE OF RECENT DIGITAL SKETCHES

A lot of my designs are born from a parametric, repetitive process using superposition and colour.

I use starting points, such as a dot matrix or a grid,

to generate collections of colourful sketches that I then can develop into projects. Two examples feature here: one that could lead into a woven textile design, and the other that could act as a tool for data visualisation.

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