I believe that working within a parametric, process-led approach is far more fruitful than an obsessive search for one great idea.
I believe that graphic design and illustration are slightly outdated boundaries.
I believe that there is a sweet spot to think about the porous boundary between these fields,
and I get there when I think of written language and letterforms and symbolism and abstraction,
of developing visual vocabularies to be interpreted.
I believe that visual communication is a unique tool to give voice to complex ideas and identities
and promote understanding and empathy, even if it is a commercial tool.
I believe that the most enjoyable work is done when listening to and interacting with your audience and user.
The best visual communication is a conversation.
I believe that user-oriented, audience-led and participative design can be an exceptional tool for this purpose.
I believe that the best work comes from discussion and interaction with others, and that collective intelligence is a powerful thing.
I believe that I have much more to learn.