PRACTICE UNIVERSE

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making process
drivers

I believe 

we can explore the boundary

between graphic design and illustration by studying written language, alphabets and letterforms, symbolism and abstraction

I believe 

working within a parametric, process-led approach is far more fruitful than an obsessive search for one great idea.

I believe 

the most enjoyable work is done

when listening to and interacting with

your audience and user. The best visual communication is a conversation.

I believe 

the best work comes from discussion

and collaboration, and collective

intelligence is a powerful thing.

INÈS IRAGUI / 2021

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